About KFC Essay

Colonel Harland Sanders, born September 9, 1890, actively began franchising his cowardly business at the season of 65. Now, the KFC business he started has grown to be one of the largest quick utility fodder redevelopment trunks in the founding. And Colonel Sanders, a quick service restaurant pioneer, has become a token of entrepreneurial spirit.More than a billion of the Colonels finger lickin best chicken dinners are served annually. And not just in North America. The Colonels cooking is available in more than 80 countries and territories approximately the world.When the Colonel was six, his father died. His mother was forced to go to work, and young Harland had to take care of his three-year-old brother and baby sister. This meant doing some(prenominal) of the family cooking. By the age of seven, he was a master of several regional dishes.At age 10, he got his first job working on a nearby put up for $2 a month. When he was 12, his mother remarried and he left his ba se of operations near Henryville, Ind., for a job on a farm in Greenwood, Ind. He held a series of jobs over the next few years, first as a 15-year-old streetcar conductor in New Alb some(prenominal), Ind., and then as a 16-year-old private, soldiering for six months in Cuba.After that he was a railroad fireman, studied law by correspondence, practiced in umpire of the peace courts, sold insurance, operated an Ohio River steamboat ferry, sold tires, and operated service stations. When he was 40, the Colonel began cooking for hungry travelers who s pop offped at his service station in Corbin, Ky. He didnt lose a restaurant then, but served folks on his own dining table in the living quarters of his service station.As more mountain started coming just for nutriment, he moved across the street to a motel and restaurant that seated 142 people. everywhere the next nine years, he perfected his secret blend of 11 herbs and spices and the basic cooking proficiency that is still used to day.Sanders fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the states cuisine. And in 1939, his establishment was first listed in Duncan Hines Adventures in Good Eating.In the early 1950s a new interstate highway was planned to bypass the town of Corbin. beholding an end to his business, the Colonel auctioned off his operations. After paying his bills, he was reduced to living on his $cv affectionate Security checks.Confident of the quality of his fried chicken, the Colonel devoted himself to the chicken franchising business that he started in 1952. He traveled across the country by car from restaurant to restaurant, cooking batches of chicken for restaurant owners and their employees. If the response was favorable, he entered into a handshake agreement on a deal that stipulated a payment to him of a nickel for for each one chicken the restaurant sold. By 1964, Colonel Sanders had more than 600 franchised outlets for h is chicken in the United States and Canada. That year, he sold his interest in the U.S. company for $2 million to a group of investors including John Y. brownish Jr., who later was governor of Kentucky from 1980 to 1984. The Colonel remained a mankind spokesman for the company. In 1976, an independent survey ranked the Colonel as the worlds second most recognizable celebrity.Under the new owners, Kentucky fried Chicken Corporation grew rapidly. It went public on March 17, 1966, and was listed on the New York Stock Exchange on January 16, 1969. More than 3,500 franchised and company-owned restaurants were in global operation when Heublein Inc. acquired KFC Corporation on July 8, 1971, for $285 million.Kentucky Fried Chicken became a subsidiary of R.J. Reynolds Industries, Inc. (now RJR Nabisco, Inc.), when Heublein Inc. was acquired by Reynolds in 1982. KFC was acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc., for approximately $840 million.In January 1997, PepsiC o, Inc. announced the spin-off of its quick service restaurants KFC, Taco bell and pizza Hut into an independentrestaurant company, Tricon Global eating houses, Inc. In May 2002, the company announced it received shareholders thanksgiving to change its corporation name to Yum Brands, Inc. The company, which owns A&W All-American Food Restaurants, KFC, Long John Silvers, pizza Hut and Taco Bell restaurants, is the worlds largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories.Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year visiting the KFC restaurants more or less the world.And it all began with a 65-year-old gentleman who used his $105 Social Security check to start a business.KFCKFC operates in 74 countries and territories throughout the world at a lower place the name Kentucky Fried Chicken and/or KFC. It was founded in Corbin, Kentucky by Colonel Harlan d D. Sanders, an early developer of the quick service food business and a pioneer of the restaurant franchise concept. The Colonel perfected his secret blend of 11 herbs and spices for Kentucky Fried Chicken in 1939 and signed up his first franchisee in 1952. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories.KFC restaurants adjure fried chicken products and some alike abide non-fried chicken-on-the-bone products, with the principal entree items sold in pieces under the names Original Recipe, Extra Tasty tender and Tender Roast. Other principal entree items include Chunky Chicken Pot Pies, Colonels laconic Strips, and various chicken sandwiches. KFC restaurants also nominate a variety of side items, such as biscuits, mashed potatoes and gravy, gelt slaw and corn, as well as desserts and non-alcoholic beverages. Their decor is characterized by the image of the Colonel and distinctive packaging includes the pose of chicken.In 1996, KFCs worldwide system gross revenue of over $8 billion grew faster than the intentness average even though the number of restaurants in its global system did not materially increase. This result was largely due to the impact of new products as shown by the fact that same store gross revenue in Company-operated stores in the U.S. increased 6%. In 1995, same store sales for Company-operated stores in the U.S. were also strong, increasing 7%. For the first half of 1997, KFC same store sales growth for Company-operated units in the U.S. was systematically positive resulting in a 4% growth rate for the 24 week period. Average U.S. system-wide sales per traditional unit in 1996 were $775,000.YUM BRANDSThe Yum Brands, Inc. organization is currently made up of six subsidiaries organized around its vanadium core concepts, KFC, Pizza Hut, Taco Bell, A&W All-American Food Restaurants and Long John Silvers. Yum Brands and KFC is found in Louisville, Kentucky Pizz a Hut and Yum Restaurants International are headquartered in Dallas, Texas Taco Bell is based in Irvine, California and A & W All-American Food Restaurants and Long John Silvers are based in Lexington, Kentucky. severally of Yum Brands concepts are engaged in the operation, development, franchising and licensing of a system of both traditional and non-traditional QSR units. Non-traditional units include express units and kiosks which have a more limited menu and operate in non-traditional locations like airports, gas and convenience stores, stadiums, pleasure parks and colleges, where a full-scale traditional outlet would not be practical or efficient. In addition, there are approximately 367 units housing more than one concept (2n1s). Of these, approximately 354 units offer both the full KFC menu and a limited menu of Taco Bell products, and approximately 13 units offer both the full KFC menu and a limited menu of Pizza Hut products.In each concept, consumers can either dine in or carry out food. In addition, Taco Bell and KFC offer a drive-through option in many stores. Pizza Hutand, on a much more limited basis, KFC offer delivery service.Each concept has proprietary menu items and emphasizes the preparation of food with high quality ingredients as well as unique recipes and special seasonings to provide appealing, tasty and gentle food at competitive prices.VISIONOur passion, as a restaurant company, is to put a YUM on peoples faces around the world, satisfying customers every time they eat our food and doing it better than any other restaurant company. A&W, KFC, Long John Silvers, Pizza Hut, and Taco Bell offer customers food they crave, comeback value, and customer-focused teams. The unique eating experience at each of our restaurants make our customers smile and overturn their loyalty for life. Toward that end, our 750,000 associates around the world are trained to be customer maniacs.With sales now in excess of $1 billion in Australia, we have proo f positive of the power of Customer Mania. and whats at its core? Three things, really Operational excellence Great marketing and publicise Real sit up and take notice customer serviceWhen we took the concept of Mania to our Restaurant Team Members the talented people who deal with our customers day in, day out, every day they embraced it with passion. They took the program and ran with it, fair powerful catalysts for change throughout our entire organization Why? Simple Customer Mania unlock their enthusiasm and creativity, empowering them to do whatever it takes to satisfy guests.Listening to the Voice of the CustomerCustomer Mania is a great concept, but how would we give it meat? By listening to the Voice of the Customer One porta we undertook in Australia was to invite RGMs to customer research sessions, where they could closely observe customers talking just about their experiences in our restaurants. Their stories good and bad were telling. Customers complained abo ut speed and communication in the KFC drive-thrus, and the lack of ready access to a manager in the restaurant.As a direct result of these focus groups, our Customer Mania team substantial two important initiatives Improving our drive-thru facilities and service to make them more customer-friendly, and revamping our problem resolution process. Drive-thru We embarked on create large glass boxes at the entry to drive-thrus, with menus and an attendant replacing the speaker. These changes will make the drive-thru experience much more personal and more responsive. Problem resolution process We took our best frontline workers, put them through supernumerary LAST training, and empowered them to resolve customer complaints on the spot. As a result, customer complaints made to the home office have been reduced dramatically down over 50%Its all about LeadershipNo doubt weve got a long way to go. But its clear to me that the five leadership principles weve established for Customer Mania are working, and are worth sharing Lead from the top Stay the course, create a five-year journey mindset Be consistent Recognize, recognize, recognize Define what winner looks like Good luck, and Yum to you