PR Scenario Essay Example | Topics and Well Written Essays - 500 words

PR Scenario - Essay Example(OMalley, 2008) Aside from being unsophisticated with a group of goat audiences, transparency and authenticity of the PR and marketing strategies used in communicating the products and services offered by McBride are also needful when it comes to the ethical way of persuading a prospective client (Jackson, 2008).In relation to the proper way of communicating the McBrides products and services in a exclusively new market, it is but ethical for a public relations company such as in the case of television or newspaper advertisers to stringently follow the law of utilitarianism and deontology. In general, the law of utilitarianism states that PR companies should do the greatest good for the greatest number of people whereas the law of deontology states that PR companies should do unless what is right. (van Hook, 2008)Aiming to double the companys target sales every six months, marketing strategies and promotional activities will be developed in social cl ub to increase the public awareness on McBrides pecuniary services.A market research will be conducted in order to identify and sic the classification of potential target market for McBrides financial services. Identifying the size of its target market will make it easier for the marketing manager to project a feasible growth rate on behalf of the company.Aside from identifying the target market for McBride, a market research on the strength and weaknesses of similar existing financial consultancy firms will be very useful in terms of enabling McBride to position the company in the global market.Based on the information self-contained in relation to the financial capabilities, educational background, gender, age, and preferences of McBrides target market, PR companies could propose some communication methods that will enable McBride to easily capture its target clients.Aside from the typical